5 Big Brands that Uses RFID Technology in Business Smartly

RFID Technology

RFID (Radio Frequency Identification) technology is known for inventory tracking, asset tracking, and so on, but RFID is more than just inventory tracking. It is particularly popular in the retail sector. According to Statista, “In 2020, the global market for RFID tags was projected to be sized at around 24.5 billion U.S. dollars. Retail applications were expected to account for the largest share of the market.” In just a 4-year span, RFID doubled its global market, which proves that RFID technology is effective.

Global market for RFID - Statista. RFID technology has been around for a long time, yet small-size organizations still hesitate to implement RFID technology. On the other hand, big brands are exploring how they can utilize RFID in other creative ways.

Therefore, in this blog, we will explore which top brands are using RFID technology, how they are using it, and for what purposes. So, let us begin!1. Amazon RFID was created back in 1948 by Harry Stockman and was utilized primarily for military applications. Now, in today's world, RFID is used in many sectors for various purposes.

Amazon's Research and Development teams are working on RFID. They are innovating RFID to provide a phenomenal customer experience.

The team at Amazon Go has just done that; you do not have to register yourself, and you do not have to checkout to buy a product. In simple words, all you have to do is enter the Amazon store via an RFID Amazon app, take the product, and walk out. This is exactly why the tagline of Amazon Go is “Just Walk Out.” Therefore, it means you do not have to wait in a queue and waste time.

How does it work?

Download the Amazon Go app on your smartphone and connect it with your Amazon account. Simple, right? Show your smartphone to the scanner device; it will scan the mobile screen. After that, enter the Amazon Go store.

Then, take the product & payment for the product will be deducted from the Amazon account when you walk out of the store. At last, the receipt will be sent for the purchased product. For further clarification, see the video.

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2. ZARA: Zara is a huge fast-fashion retailer brand. You might be wondering how they are using RFID asset management technology in the clothing industry.

It's pretty simple, actually!

They use it for inventory tracking. Also, tackling the counterfeit problem was one of the biggest challenges in the clothing industry!

RFID assists in overcoming that issue, and another advantage is that tagging your clothes will give you exact information about all clothes! You will know when your clothes will be out of stock so you can plan accordingly.

Therefore, restocking racks of the fast-selling cloth. Whenever one item is sold, the stock room is notified, and they put another item of the same size and color on the rack. Zara is using this technology successfully in its hundreds of stores.

3. H&M: H&M has been a rival of Zara for a long time. The Swedish multinational clothing retail company grew quickly but later in the market, the product sales fell down, and other brands such as Zara, Asos gained the edge.

In 2017, H&M failed to understand the market, and its unsold stock had grown to 7% and was now worth more than $4 billion U.S. dollars.

The H&M top management changed gears and started focusing a lot on distribution center automation, meta-data analysis, and RFID garment tagging so that staff members are always aware of where the problems are and how to move faster to address stock undersupply or oversupply. RFID is being utilized to even the odds among retailing top brands.

H&M is improving its offerings to attract customers, which should lead to increased sales and earnings. RFID can help provide crucial data, and that data can help in improving sales and engaging customers better.

4. Decathlon: Decathlon is one of the world's major retailers specializing in sportswear, shoes, and other merchandise. The French organization sells more than 600 million individual products annually across the world. They have thousands of stores in Europe, Africa, South America, and Asia.

Decathlon's main objective was to ensure that the product is available in the store if the customer is willing to purchase. Decathlon did not want to disappoint any customer. In simple words, they do not want to lose a sale. Therefore, they utilized RFID technology.

Utilizing RFID technology would also encourage a quick checkout experience, which, along with improved item availability, convinced them to make the strategic decision to deploy an

RFID solution. As a result, Decathlon integrated RFID solutions into its supply chain to never disappoint their customer.

5. BJC HealthCare: BJC HealthCare, which operates several hospitals in Illinois and Missouri, is one of the largest nonprofit healthcare organizations in the United States.

They have been using radio frequency identification technology for several years to track and manage a huge number of surgery tools, medical stock supplies, and track their validity dates. They also use RFID on patients to keep track of them and their health records.

Through data, you can retrieve information such as whether the disease is chronic or has the patient been admitted before for the same cause.

These questions assist doctors in understanding a patient's condition and also help in case of emergency.

Another way RFID helps in healthcare is that the manual reordering process of medicine can lead to excess inventory. With an RFID system in place, the organization believed it could gain a real-time view of each medicine and its location, expiration date, etc. It automatically orders medicine when a medicine stock is low.


RFID continues to prove to be an exciting technology that can greatly improve brand visibility, particularly in supply chains, asset tracking, and access control applications. RFID provides crucial data and assists your organization in every way.

It does not matter what your business is, either on a big level or small. Each company has assets, whether few in number or many. Keeping a record of every asset is very important. Which condition are they in? Are they working efficiently or not?

Are you utilizing an RFID asset tracking system to its full potential? If you want to implement RFID technology in your organization, then we can assist you in achieving this objective.

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